New Balance Lifestyle West Coast is having Launch Event at Conveyor Fred Segal. New Balance will be showcasing some of their new shoes that were designed using the new Sonic welding technique. Sonic welding is an environmentally friendly alternate to sewing or gluing that creates a airtight and watertight bond. New Balance is the first shoe brand to utilize this sonic technology on athletic footwear.

A Special New Balance Lifestyle wall build out, DJ and cocktail reception.

WHEN: Thursday May 13, 2010 7pm-10pm
WHERE: Conveyor Fred Segal Santa Monica 500 Broadway Santa Monica, CA (310) 393-4477

HOW: RSVP: Cara@RedLightPR.com

Other Cool Events: